Motivating people to be creative

• Employees produced the most creative work when they work on complex and challenging jobs, and are supervised in a supportive, non-controlling fashion.

Survey of 171 employees from two manufacturing organisations.

Oldham, Greg R, and Anne Cummings, 1996. “Employee Creativity: Personal and Contextual Factors at Work.” Academy of Management Journal 39 (3): 607-634.