Factors that support successful innovation

  • Global CEOs identify the three most important factors for supporting innovation as being:
    • 57% Having the right culture to foster and support innovation
    •  44% Strong visionary leadership
    • 37% The willingness to challenge organisational norms and take risks
    • 31% The ability to capture ideas throughout the organisation
    • 31% Having a capacity and capability for creativity
    • 30% Collaborating with customers.

Survey by PwC of 246 CEOs from PwC’s Global CEO panel.