- Global CEOs identify the three most important factors for supporting innovation as being:
- 57% Having the right culture to foster and support innovation
- 44% Strong visionary leadership
- 37% The willingness to challenge organisational norms and take risks
- 31% The ability to capture ideas throughout the organisation
- 31% Having a capacity and capability for creativity
- 30% Collaborating with customers.
Survey by PwC of 246 CEOs from PwC’s Global CEO panel.